Match’s Successful Formula for Online Dating in Japan Brings Ladies Control, Makes Men Shell Out The firm’s Pairs application has transformed into the best matchmaking app in Japan Suryatapa Bhattacharya Biography @SuryatapaB Suryatapa.Bhattacharya@wsj.com TOKYO—Dating-app providers have observed Japan as playing hard to get, but one U.S. company has been able to create a long-term commitment….