The Quick Version: Socially developed Siren is transforming the online dating app area along with its inclusive mindset, relatable Question during the day, and customizable privacy characteristics. On Siren, it is all about linking you with great people through authentic conversation — perhaps not addicting and meaningless swiping. To that particular end, they’ve developed an enjoyable and secure ecosystem where you could end up being your real self and try to let romantic biochemistry with a match unfold in an even more natural way — like it can take place in individual.


Along with their streamlined interfaces, enjoyable functions, and hand-held forms, online dating programs have transformed the way folks date. Even though this indicates much less difficult than in the past to meet up with a person unique, the functions of swiping and taste or disliking people considering pictures features almost generated matchmaking a game — and produced a disconnect among people playing it.

If you need blend the genuine convenience of a matchmaking software and also the feeling of linking with some one in real life, there’s Siren — exclusive on-line platform that eliminates the “looking for human beings” design other dating programs have actually adopted.

Compliment of its Question throughout the day matching system, Siren creates the context for talking about engaging topics (like bucket number products and philosophical concerns) and pairs men and women through those authentic and engaging conversations. That way, genuine characters could be announced obviously — just as they will physically.

For much more regarding the inspiration behind Siren, its unique characteristics, and the women-led team behind the software, we talked with Co-Founder and Chief Executive Officer Susie Lee.

A Pro-People attitude: Siren was made With everybody in Mind

Siren was established by two women with a feminist point of view — Susie along with her Co-Founder/COO/CMO Katrina Hess — just who both wanted an internet dating software which was made up of common value, confidentiality, and comfort as leading priorities.

Having undergone some terrible matchmaking experiences via other online dating apps, Susie and Katrina noticed these people weren’t actually built with women in addition to their certain needs and desires planned. In addition to the negative nature of swiping kept and close to folks had been demeaning and failed to help develop quality contacts, specifically for females.

“i simply believed this quick experience that, as a lady, I was objectified. The swipe-to-reject structure didn’t work for me,” Susie mentioned. “we seemed back on the interactions I’d before, and I also never met people through these techniques.”

Though they’d never developed a dating application, Susie and Katrina understood they can make the one that was not only female-friendly, but fun and caring toward everyone.

They got their unique time investigating the tech room and having comments from pals and experts before and during development. And so they ignored people that mentioned guys would not make use of a dating software that has been dedicated to females and provided all of them advanced level confidentiality configurations.

Siren premiered in 2014, and soon it wasn’t just Susie’s and Katrina’s pals who had been utilizing Siren. It actually was buddies of pals and complete visitors — such as males — who have been utilising the application and revealing gratitude because of it. Keyword distribute and Siren has become the leading, comprehensive matchmaking app ever since.

And though Siren is pro-women, there is not an anti-men feeling to it anyway. It really is proof that a matchmaking software designed by females for women can effectively benefit all of them as well as for men.

Safe & Welcoming Atmosphere units an optimistic Tone for all the Community

The folks at Siren will always be very safety of the members, and, because designers, they knew they were able to set a confident tone for the entire community by getting safety measures in position and creating an inviting environment.

During different internet dating apps folks might encounter harassment or catfishing, that’s never been the actual situation for anyone on Siren, together with effort for the Siren team is the reason for this.

“Since we founded, we’ve had zero reports of harassing communications,” Susie said. “credibility and folks to be able to feel like you can find genuine men and women on the reverse side is completely crucial that you us. We had been actually mindful about growing the city with a specific sort of reputation.”

Susie included that she and her team think folks are basically great which if they’re given a secure, friendly atmosphere, they will be helpful and honest together.

“We can provide you with these icebreakers that strategies to be a little more prone and more genuine, and that is just how people can connect,” she stated.

Siren’s Mantra: “create complete strangers Less unusual every single Other”

using social media most of us make use of, like Twitter, the text is already in-built because of the people we follow and who follow you, so interacting is actually easy. Siren’s conversation-style system replicates that for online dating sites, helping you start those communications without having any awkwardness.

“When you’re dealing with an overall complete stranger when you look at the internet dating area, there’s a lot of booking about how exactly a great deal you trust this individual, specifically because lots of internet sites are really challenging and have now plenty of artificial users,” Susie said. “My motto that I always tell my personal group, and they’ve truly embodied this, is to help ‘make strangers much less peculiar to each other.'”

On-Site & Off-Site Benefits Create a Well-Rounded matchmaking Experience

With their own matching function, high-quality security system, and unique events, Siren provides singles an unique, secure, and well-rounded online dating knowledge from start to finish.

Get to Know suits in exclusive Method With Siren’s concern on the Day

While Siren has the traditional options that come with internet dating (including texting and blocking capabilities), their particular concern throughout the day may be the element which makes them stay ahead of various other dating applications many.

With fun concerns like “should you decide could have usage of a billboard, what would you would like it to express?” you can be your self and move on to understand somebody on a very real degree. You can even look for suits based on their own answers to those questions as well as by the recommended criteria like age, gender, and place.

In accordance with this degree of interaction, that you don’t feel the need to fill traits like your earnings or appearance to sound more inviting to other individuals.

A Variety of Photo Settings aids Eliminate Superficiality

Siren actually has actually an original way of pictures. You’ve got the option to maintain your photographs blurred and just visually noticeable to your contacts, you can also keep the photos visually noticeable to everybody.

“making it comfy and not harmful to people to manage to navigate their specialist and personal lives, we enable everybody to control their unique picture presence,” Susie said.

Unlike the common online dating app, members cannot deliver both images, that has been deliberate whenever Susie and Katrina developed the software. She mentioned this promotes members provide one another their own phone numbers and go the text offline — and safeguards people from getting undesirable photographs.

Without matter which picture choice you decide on, the great thing is actually Siren’s Question throughout the day — and users’ responses — enables you to relate with men and women on a further amount than just seems.

Carefully relate with other individuals Thanks to Siren’s confidentiality Controls

Another large component of Siren is actually security, especially in terms of stopping fraudsters. Everybody else which signs up must added their unique phone number and enter the activation signal they get via text, which ensures folks aren’t generating numerous reports.

People can also prevent and are accountable to the Siren staff some other members who’re behaving wrongly or harming the app’s stipulations.

Discounted Activities produce Offline & present brand-new Date Ideas

Besides generating a cushty and safe on line location for men and women to be who they really are and giving them an original way to start conversations, Siren can be using next thing by holding offsite activities. Susie said these can end up being an excellent option to the most common coffee day, that may often find yourself experience like a business conference or appointment.

“i do believe meeting in this manner supplies an infinitely more important link. We’re combining with local companies and organizations provide the users rewards and discounts to places like galleries, lectures, and film celebrations,” she said.

Actually folks who have already located some one on Siren stick around for any activities because they’ve be an integral part of that community today and will locate fairly easily brand-new big date tips. While these events are just being held in Seattle, Siren has intentions to increase to many other metropolises shortly.

A Diverse User Base Reflects a varied Team

Besides Susie and Katrina (a.k.a. Mama Hess on her behalf protective nature), the Siren staff consists of CTO David Golightly and additionally expert advisers such as Lisa rock (Co-Founder of websiteHer) and Gayle Karen teenage (CTCO at Wikimedia).

While they all manage vital elements of the organization (from advertising and marketing to customer service to graphics to development), they also place people initially no matter the task at hand.

Sufficient reason for a software produced by two ladies of color — exceptionally unusual in the tech business — Susie and Katrina wanted to bring in a person base that’s as diverse while the company is.

Siren’s individual base actually such as your common online dating app market — which will mostly end up being heterosexual guys, more youthful singles, and people in search of hookups. The gender ratio on Siren leans slightly much more female (55percent to 45per cent), and most users tend to be over 30 and seeking for a meaningful big date or union.

“We’re gearing older, and I believe this has been really great for all of us,” Susie stated.

Exactly what Siren in addition does well is include all sorts of men and women, specifically those inside the LGBTQ community. An innovative new component of Siren that was particularly important on the team is a “non-binary” gender choice for individuals once they complete their unique profile.

Susie along with her team recognize that gender and sex aren’t occur rock for a lot of, even though terms and conditions like “heterosexual,” “homosexual,” “gay hookup website like craigslist,” “lesbian,” and “bisexual” is a good idea, capable be limiting.

“We would like to support you in finding the individual you are considering, but you don’t need to declare or put yourself in a box,” Susie stated. “That gender fluidity is essential for us to accept.”

Last Thoughts

Whether we’re speaing frankly about their unique invention, introduction, or realness, Siren is taking the dating app space to the next level out of each and every position.

Even though they’ll add more useful attributes and expand the reach of the activities soon, the long-lasting focus will still be building dependable connections with regards to users and standing to people who make an effort to destroy the feeling for everyone.

“When you need to be an asshole, there are lots of spots to get it done, but do not get it done right here,” Susie mentioned. “While we scale, we should keep this notion that reputation and rely on matter, and it is our loyal objective working in regards to our community each and every day. The audience is here wanting to give people a fighting possible opportunity to reduce loneliness and find a real bodily hookup.”